Privacy Policy

1. Introduction

Foods of Asia (Malwa Group BV), registered in Belgium under company number BE 1012.138.481 and located at Rue de Genève 10, 1140 Evere, is committed to safeguarding the privacy and personal data of our customers. This Privacy Policy explains how we collect, store, use, and protect your personal information in accordance with the General Data Protection Regulation (GDPR) and other applicable Belgian privacy laws. Our aim is to be transparent about the types of information we collect, the reasons we collect it, how it is used, and your rights regarding that information. This policy applies to all customers, whether they shop in-store, use our website, participate in our loyalty programs, or engage with us in any other way.

2. Data We Collect

We may collect various types of personal data to provide you with our services and improve your shopping experience. This includes personal details such as your name, postal address, phone number, and email address. We also record purchase details, including the total products purchased, quantity, transaction amount, and the frequency of your purchases. Payment details, including cardholder name, card number, expiry date, and other transaction-related information, may be stored securely in our system for payment processing and record-keeping purposes. If you create an account with us, we collect the account details you provide during registration. For customers enrolled in our loyalty program (if applicable), we store data on your total points earned, points awarded per product, and points per transaction. Additionally, for security purposes, we collect CCTV footage in-store. When you visit our website, we may automatically collect Usage Data, such as your device and browser information, network connection details, IP address, and interaction patterns, using cookies, pixels, and similar tracking technologies.

3. Purpose of Data Collection

We process your personal data for several essential purposes. This includes receiving, processing, and delivering your orders, ensuring you receive the products you have purchased in a timely and efficient manner. Your data is also used to process payments securely and accurately. If you are part of our loyalty program, we use your data to track and manage your rewards, ensuring points are awarded correctly and promotions are applied. We also use your information for marketing communications, such as sending updates about new products, special offers, or store events—only when you have provided consent for such communications. Furthermore, we analyze customer purchasing habits and website usage to improve our services, making our product offerings, promotions, and overall customer experience more relevant and personalized to you.

4. Data Sharing with Third Parties

Foods of Asia does not sell your personal data to any third parties. However, in some cases, we may share your information with service providers who are essential to our operations. For example, logistics companies may require your name, address, phone number, or email to deliver your goods. Our payment provider securely processes online transactions and may store limited customer payment data for legal or technical reasons. We may also share your information with legal authorities if required to comply with applicable laws or respond to lawful requests. All third-party partners we work with are contractually bound to handle your personal data securely and only for the specific purposes we have agreed upon.

5. Data Protection and Security

We take the protection of your personal information seriously. Your data is stored on secure private servers with restricted access to authorized personnel only. Payment card information is stored in encrypted form to protect it from unauthorized access, fraud, or misuse. We implement multiple layers of security, including encryption, firewalls, secure authentication processes, and regular system security checks. Additionally, any third-party partners handling your data are required to meet strict GDPR-compliant security standards. Physical safeguards, such as secure storage for CCTV recordings and restricted access areas, are also in place to protect your data in both physical and digital formats.

6. Your Rights Under GDPR

As a customer, you have the right to access the personal data we hold about you, request corrections if it is inaccurate, and request that we delete your information if it is no longer needed for its original purpose. You may also request that we limit how we process your data or object to certain types of processing, such as direct marketing. If you wish to exercise any of these rights, please contact us at info@foodsofasia.be. You may opt out of marketing emails at any time by clicking the “unsubscribe” link provided in each message or by contacting us directly. If you are dissatisfied with how your data is handled, you also have the right to file a complaint with the Belgian Data Protection Authority.

7. Cookies and Tracking Technologies

Our website may use cookies, pixels, and similar technologies to enhance your browsing experience and to understand how visitors interact with our services. Cookies help us remember your preferences, improve site functionality, and analyze traffic patterns. Some cookies are essential for the website to function properly, while others help us optimize our content and marketing efforts. You can manage or disable cookies through your browser settings, but please note that doing so may affect your ability to use certain features of our site.

8. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, operational needs, legal obligations, or regulatory requirements. When we make updates, we will publish the revised Privacy Policy on our website, update the “Last updated” date, and take any additional steps required by applicable law to inform you of these changes. We encourage you to review this policy regularly so you remain informed about how we handle and protect your personal data.

9. Contact Information

If you have any questions about this Privacy Policy, wish to exercise your rights, or have concerns about how your data is handled, you can contact us at:

Foods of Asia (Malwa Group BV)

BE1012.138.481

Rue de Genève 10, 1140 Evere, Belgium

Email: info@foodsofasia.be